History

We are in the automobile business for the last 30 years. Before the establishment of Toyota Eastern Motors, we were operating under the name of Sajjad Motors since 1981 and handling Toyota & Suzuki business. Sajjad Motors(currently Toyota University Motors) is located at Main University Road, Karachi, Pakistan
It was after an extra-ordinary sales performance over the period of 10 years and the well- reputed personality of the chairman, Sajjad Motors was offered to be among the largest Toyota-Daihatsu 3S(Sales, Service, Spare Parts) Dealerships in Pakistan by Indus Motors Company Limited. It is was an honor to be chosen amongst the best of the best of that time. The offer was honorably accepted under the name of Toyota Eastern Motors in the year 1991.
Toyota Eastern Motors is Located at main Rashid Minhas Road, considered to be the future center of the Karachi city. It was the first major commercial venture in this locality. Soon, major developments began and now there is commercial activity all over. Toyota Eastern Motors being the first has become a landmark
In the year 1999, Sajjad Motors was converted into Toyota-Daihatsu 3S dealership called Toyota University Motors.
Toyota Eastern Motors is spread over an area of 8830Sq.m. with a Showroom area of 450Sq.m. which can accommodate up to 18 cars in showroom display, a Service area of 1100Sq.m. with 52 bays and 100Sq.m. of Part Warehouse. In addition the warehouse space is 5830Sq.m. which includes the recently expanded Heavy Repair Area and Parking area.
Vision&Mission

Chairmen's Vission
"TO BE IN THE BUSINESS WHICH PROSPERS WITH THE ECONOMIC GROWTH OF PAKISTAN."
Mission
To provide best customer care to our VALUED CUSTOMERS; Translating our customers into generations customers. This can be achieved by providing effective and efficient services to the valued customers and be a dealership "BEST IN TOWN." Our staff is also a part of Toyota family and their welfare and safety is of a paramount importance.
Our core values are based on five pillars.
- Respect for People.
- Safe and friendly environment for all.
- Best work practices based on Ethics and Integrity.
- Teamwork.
- Honesty is the best policy.
Act #1

Action Commitment Team work for becoming # 1 in Pakistan
...Means a committed team to make Toyota Eastern Motors # 1 in:
- Respect and Corporate Image.
- Customer Satisfaction.
- Quantity in Production & Sales.
- Quality.
- Profitability.
- Best Employer.
Achievements

- 1993 - 1994 3rd OVERALL PERFORMANCE AWARD
- 1993 - 1994 3rd BEST SALES AWARD
- 1994 - 1995 CS BEST AWARD
- 1997 - 1998 SPECIAL AWARD ( HIGHEST GROWTH )
- 1997 - 1998 BEST IN PARTS SALES AWARD
- 1998 - 1998 BEST IN SALES AWARD
- 1999 - 2000 BEST IN CSI SERVICE & PARTS AWARD
- 2001 - 2002 BEST IN CUSTOMER RELATIONS AWARDS
Trakker business Partner Conference AUSTRALIA to Syed Iqbal Hussain Shah "CEO" .TOYOTA EASTERN MOTORS on wining "3rd Best DEALERSSHIP AWARD 2007 -2008"